Immediacy

The point of difference for TBS, as an R&D firm, is the notion of novelty. Although like others we invest in new ideas, in creating these ideas in the Western Modern context, a distance is created with people’s past and with their present uses, needs and experience, whether in architecture, technology or any other domain of creativity. The desire to do something that no one has seen or heard prevails.

The only thing desired of the present is commercial benefits. That is, the desire for a novel product to be immediately acceptable among the populace, and thus be a source of wealth and recognition for the creator immediately. For TBS, it is extremely important that our research and development are grounded in needs that are presently realized. Although we don’t prefer the present over the future, we do believe that utopia can never be a possible future unless it can be traced back to the present

Relevancy

TBS’s notion of creativity arises from within specific disciplinary contexts, identifying what is relevant to the core functionality and purpose. It is this principle of TBS that removes what is not, or can ever be, essential for an industry in general and its disciplines in particular.

TBS believes that knowledge and knowledge-based practices can dynamically suggest relevancy. However, the methods of engaging knowledge practices will not be replaced by stakeholder engagement, which reflects political positioning of knowledge, either by an individual or by a collective assumption akin to democracy. This is a major issue in contemporary entrepreneurship. While users may know what is relevant to them individually, stakeholder engagement cannot determine collective relevance across disciplines. The same critique applies to democracy in the social arena. In TBS’s approach to R&D, knowledge primarily conditions relevancy.

Inclusiveness

There are multiple disciplines in each industry that need to be considered and included in an integrated fashion to construct the industry for tomorrow. Everyone is so busy doing their jobs that no one works strategically to remove redundancies and add what is important. Is there someone thinking about adding roles and changing roles? Does academia provide such inclusiveness? Not really.

Inclusiveness in TBS means problems are to be analyzed from and solutions are to be tested by all genres of the target industries. This approach ensures a comprehensive perspective on challenges and solutions, integrating diverse insights and expertise. Inclusiveness does not mean that in these TBS principles, all parties together can assume to be the whole of the industry. Rather, it emphasizes that while many perspectives are considered, they must be part of a cohesive strategy for industry advancement.

Integration

Inclusiveness of disciplines cannot assure their integration. Integration is auto-didactic as a TBS principle. This integration has to be smart and swift and thus technologically sound. This R&D approach stands against those solution providers who are primarily looking at their respective industries and providing technological solutions mimicking either paper based practices in pieces or mimicking patchy document making software that replaced paper.

There are few solutions which try to surpass the limits of paper based solutions with more integrated pieces. However if these are not knowledge based then they won’t earn TBS’s support as they would fail to lead the industry.

Smart Growth

Being technologically sound does not guarantee improvement with time and diversified use. It has to be auto-reconstructive. A business model needs to be engineered that can integrate appropriate disciplines in a self-propelling growth with the aid of appropriate technology. This approach ensures that the model remains adaptable and resilient in the face of evolving industry needs.

The Smart Growth principles of TBS stand opposite to current narcissistic practices of technology, showing “See what I can do?” and only afterwards trying to find the niche for its use in a target industry. TBS advocates for a proactive approach, where technology is developed with a clear purpose and application in mind, driving meaningful and sustainable growth.